Construction has started. Only a few apartments available.

About De Hooch

Contemporary architecture
and limitless luxury
in the most beautiful
part of Oud Zuid.

Exclusive living is entering a new dimension in Amsterdam’s Museum Quarter. In what is possibly the city’s most beautiful location, 28 made-to-measure apartments, priced from 2.7 million euros, are being developed for people who demand a personal living environment that meets the very highest standards. People for whom luxury is a priority.

De Hooch is, and will remain, unrivalled in the popular Museum Quarter for the foreseeable future, in both a spatial and a social sense. As of 1 July 2018, local government policy will no longer allow construction of projects which exclusively consist of higher segment homes. And no projects similar to De Hooch – a single building with a very high level of service and 28 luxury apartments in the classic Oud-Zuid inner-city neighbourhood – have been realised in Amsterdam in the past few decades. You now have the opportunity to reside and enjoy life in Amsterdam to the same level of quality you can get in the metropolises of New York, Paris and London. Because contemporary architecture, limitless luxury, personal service and state of the art facilities for comfort and safety are the norm in De Hooch. De Hooch is unparalleled through time.


In what is possibly the city’s most beautiful location, Roberto Meyer's MVSA Architects has designed a transparent building that provides wonderful homes and a wonderful way of life. Because in Oud Zuid, which borders both Centrum and De Pijp, apartments sized from 170m2 to over 300m2 are being developed.

Floor-to-ceiling glass walls and doors allow the apartments to bathe in a sea of natural light. The abundance of surrounding glass creates an unprecedented spatial effect and organically integrates the outdoor greenery into the interior. The glass in the design reveals fascinating views; you’ll never get bored of the magnificent unobstructed sightlines through to Museumplein and the canals.

What makes De Hooch even more exceptional is its high-quality service, which is most demonstrably experienced through the Netherlands’ most exclusive lobby. This lobby, staffed by a concierge and incorporating a lounge and a bar, is literally the porch to your private domain. Plus, you get to collaborate with a prominent interior designer to have your apartment’s structural and interior design work customised exactly to your wishes.

A distinguished

De Hooch is located in the Museum Quarter, which is recognised as Amsterdam’s cultural heart. The Rijksmuseum, Stedelijk Museum, van Gogh Museum and Concertgebouw set the tone here. The Museum Quarter is bordered by the fashion district with its numerous high-end fashion houses, and De Hooch is surrounded by Michelin star restaurants and many other culinary hot spots. Amsterdam city centre is within walking distance.

De Hooch is less than a 10 minute drive from the A10 ring road via the RAI exit. Schiphol Airport is also just a stone's throw away. Your journey by public transport is made really easy due to Vijzelgracht Station on the new Noord/Zuidlijn Metro being within walking distance.

Noteworthy places you can cycle to within 12 minutes:
• WTC Amsterdam (9 min)
• Rai Station (11 min)
• Amsterdam Centraal Station(12 min)
• Vondelpark (5 min)
• PC Hooftstraat (3 min)
• De Pijp (5 min)

Infinite quality

De Hooch indulges,
protects and
takes care of things.

Endless luxury

Living in De Hooch comes complete with the convenience of a concierge; a facility manager who takes care of all kinds of everyday matters, from accepting deliveries to arranging pet care. The concierge also manages the lobby and is the person through whom all its facilities are available.

Privacy and safety

A phased access system ensures the building is only accessible to residents and invited visitors; the concierge-staffed reception and the lifts are located behind locked doors. The entire building, including the spacious parking garage and storage rooms, is equipped with camera systems and lighting for safety and prevention.

Comfortable functionality

A high-end touch-display home automation system enables use of the video intercom and allows you to control your home’s lighting, heating and cooling. This system also expands to enable control of sun blinds, audio-visual systems and more.

Luxurious Lobby

De Hooch combines luxury with intimacy. The over 250 m2 lobby is only accessible for residents and invited guests. It is staffed by a private concierge and incorporates a lounge, a bar and more. Just as every apartment guarantees residents’ comfort and individual privacy, the lobby and reception provides these to all who live here. It is the atmospheric porch to your private domain and the epicentre of interaction between residents. It is the place where you arrive back home and relax with a cup of coffee. It is the lounge club where you meet with friends and fellow residents, where you can socialise with your peers; an exclusive community of like-minded people, where the enjoyment of residing in De Hooch can be shared.

Your own
lounge club
private concierge.